Research: Tomorrow's Home research


ADAM Urbanism and Grainger plc, the UK’s largest listed residential property company, launched their research into “Tomorrow’s Home” on 1st October 2014. This wide-ranging and comprehensive publication looks into emerging social trends in the 18 to 34 age group in England and Wales and how these will impact on the built environment.

Covering topics from employment and tenure to travel and leisure, the report reveals how technology, education, wealth and personal relationships are changing the life-styles of the up-and-coming generation. This age group, the ‘Millennials’, represent 25% of the population and their needs and wants are bound to have a profound impact on the built environment in the near future.

As part of a number of significant findings, the report identifies: a new ‘individual collectivism’, where city living, sharing and renting are on the increase; ‘downloadable lifestyles’, where the new generation will demand increased facilities in cities and smaller towns, ‘mega/micro commuting’, where new working conditions are already changing travel patterns; and suggests that we are seeing ‘the end of the dormitory suburb’. All this will lead to ‘new housing ladders’ which will transform our towns, cities and countryside.

Robert Adam of ADAM Urbanism says of the firm’s latest research project, “When we master-plan new areas we know we are doing this for the future. Not enough is known of the lifestyle and demands of the next generation. This research should inform policy, planning and all new development."

Kurt Mueller of Grainger plc commented, “As a business that has the privilege of over 100 years of experience in housing, we know how important it is to understand the underlying social trends that are taking place and ensure that new homes are designed to last and meet the needs of tomorrow’s families. This research is a great insight into how we will be living in the future.”

The 80-page report was researched and written by Lily Bernheimer of Space Works Consulting.

A copy of the research Summary can be downloaded here

For a full copy of the research brochure as pdf or printed copy:

Contact Sue Beaumont, PR & Marketing Manager, ADAM Urbanism Tel: 01962 835640

Tomorrow's Home