Tomorrow's Home: Emerging social trends and their impact on the built environment

Tomorrow's Home research

ADAM Urbanism and Grainger plc, the UK’s largest listed residential property company, launched their research into “Tomorrow’s Home” on 1st October 2014. This wide-ranging and comprehensive publication looks into emerging social trends in the 18 to 34 age group in England and Wales and how these will impact on the built environment. The research was conducted by Lily Bernheimer from Space Works Consulting.

Covering topics from employment and tenure to travel and leisure, the report reveals how technology, education, wealth and personal relationships are changing the life-styles of the up-and-coming generation. This age group, the ‘Millennials’, represent 25% of the population and their needs and wants are bound to have a profound impact on the built environment in the near future.

As part of a number of significant findings, the report identifies: a new ‘individual collectivism’, where city living, sharing and renting are on the increase; ‘downloadable lifestyles’, where the new generation will demand increased facilities in cities and smaller towns, ‘mega/micro commuting’, where new working conditions are already changing travel patterns; and suggests that we are seeing ‘the end of the dormitory suburb’. All this will lead to ‘new housing ladders’ which will transform our towns, cities and countryside.

Read more and view an Executive Summary

Previous research

Describing Trends in Urban Design

Research carried out by Claire Jamieson and Professor Robert Adam for ADAM Urbanism.

This research project, originally intended to discover recent and emerging trends, begins with an attemps to develop a vocabulary and descriptive methodology. It has the capacity to be a stand-alone study that could have wider applications across the master planning and urban design disciplines.

Published in URBAN DESIGN International, Identifying trends in masterplanning: A typological classification system.

URBAN DESIGN International
9 October 2013

Downlaod a pdf copy of the article published in UDI

Summary of research

Published in 2013

To download a pdf copy of the research summary document

YouGov Survey 2009

YouGov survey results show that people prefer traditional rather than contemporary buildings

Robert Adam
Published in 2009

In a YouGov survey to determine whether the public prefers traditional or contemporary buildings, 77% of respondents who selected a design, from a choice of 4, chose traditional architecture over contemporary styles. Only 23% chose contemporary buildings. This is thought to be the first time that a survey has been conducted to find out the people's preference in relation to non-residential buildings. Architects lashed out at the survey results and traditional architecture. Leading the professional attack is the new president of the Royal Institute of British Architects, Ruth Reed.

Download a PDF of the Results and Follow up of the survey

Research with Atelier 10 shows that Traditional buildings are more sustainable than the modernist alternative.

A study of the energy performance of two buildings with lightweight and heavyweight facades - Energy & Environmental Assessment

First published in April 2008

ADAM Architecture have recently formed a consortium of house-builders, a planning consultant and Atelier 10, the leading environmental engineers, to provide a properly tested comparison between a largely glass-walled lightweight building and a traditional dense-walled building with punched window openings and traditional materials. The research demonstrates the clear relative benefits of the traditional building type as against the glass-wall type, and confirms what all environmental engineers know but most architects would rather ignore: that traditional buildings are the most sustainable type.

Download an Executive Summary of the research report

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