ADAM Urbanism is a leader in the field of contextual urban design and masterplanning.  ADAM Urbanism is the sister company of the well-known architecture practice ADAM Architecture, one of the leading practitioners of traditional progressive architecture. 


 The practice is runby 5 directors: Robert Adam, Nigel Anderson, Robbie Kerr, Hugh Petter and George Saumarez Smith. There is a staff complement of around 80 people, with a wide mix of skills and experience — architects, technologists, master planners and urban designers as well as a landscape architect, architectural historian, graphics team and administrative support staff. 


The main office is in Winchester with a smaller office in central London. The London office has a strong and dedicated team of Architects and Technologists who work in close liaison with the Winchester office team. The Urban Design team are located in our Winchester office. 


ADAM Urbanism’s approach to urban design and commercial housing is to improve the public realm by creating beautiful, distinctive and enduring places, rooted to the established character of the surrounding region, where people want to live, work and visit. 

This approach also makes good financial sense for landowners and developers: research has shown that traditional housing that reflects local character can improve commercial values by 5-10% on a like for like basis. 



Through its broad range of work, the practice has developed a unique blend of skills and experience, and we enjoy sharing this with our clients and other consultants as we work collaboratively to develop practical, sensitive, intelligent and cost effective designs that are properly rooted in their sites.

ADAM Urbanism has developed a very significant body of residential development work at a wide variety of scales, from small infill sites, to large urban extensions and new settlements. 


The Directors enjoy individual reputations for their active contribution to current architectural and urban design debate. They are trustees of national interest groups and are prominent in professional affairs. They are active members and founders of many national and international architectural and urban design organisations, including the Academy of Urbanism, the Traditional Architecture Group, the International Network for Traditional Building, Architecture and Urbanism (INTBAU), the RIBA, the Prince’s Foundation for Building Community, The Academy of Urbanim, New London Architecture, British Council of Offices, Design for Homes, the Chartered Institute of Building, and the British School at Rome.

Hugh Petter, Robert Adam, George Saumarez Smith and Robbie Kerr also regularly write articles in professional magazines and journals, and lecture to interest groups and universities on a regular basis. In addition, the directors have an ongoing program of research projects: current work includes an examination of emerging trends in urban design typologies; techniques for community participation; current social trends and how these are likely to affect the future market, and new software to assess the vitality and functionality of current and proposed urban settlements. 


With over 40 years of practical experience in commercial housing and traditional architecture, ADAM Urbanism brings to each project an in-depth understanding of the commercial realities of development, and the latest thinking in residential and urban design.

The practice has experience of a wide variety of approaches to development, working with landowners, developers, and a broad range of consultants. For some projects full stylistic control is required; for others, the coherence of the public realm can be regulated with broad measures of control, but the style of individual buildings can be more relaxed.  Our varied experience with commercial development and masterplanning includes acting as a principal masterplanner and architect for a scheme; acting as a design architect; acting as a coordinating architect, and writing and administrating design codes.  We will tune our service to the needs of a particular project, and we recognise the crucial importance of constructive team work for all projects. Our projects are at a variety of stages: completed; under construction; planning proposal, and early design concept.  They are spread throughout the United Kingdom.


Read about the history of our Winchester offices, Old Hyde House